Beyond B-School
How to build a great resume "Profile"
with Ross Macpherson, President, Career Quest
with Ross Macpherson, President, Career Quest

Overview/What You Will Learn

Use the top third of the resume to grab attention and sell yourself in a convincing way.  Show what you offer in a way that can be read in 7 to 10 seconds.  Make the reader stop and say “this person has what we are looking for.”

Key Points

  1. Write a headline in 1 or 2 lines that provides focus to the resume.
  2. Support headline with 4-5 keys areas, bulleted.
  3. Make it point where you are going, not where you have been.
    1. State qualities and expertise you have that are needed for the next role.
  4. Avoid bland statements about your “objective.”
  5. Avoid writing in long paragraphs; use small chunks of information and make the point in 2 or 3 lines.
  6. Avoid clichés:
    1. For example, if you want to say “outstanding oral and writing communication skills,” find a way to say it in a unique or fresh way by stating WHO your audience is and how your skills can help the business.
  7. Don’t sound like everyone else.

Ross Macpherson is the President of Career Quest, a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview and Job Search Coach, and is recognized as one of the best resume writers in North America. With over 15 years experience in the career industry, he specializes in advanced strategies that help senior and executive professionals throughout the US, Canada, and internationally. His work has been featured in 18 career publications.


Ross routinely speaks to MBA programs across North America, and is known for delivering powerful and entertaining sessions that teach real-world success strategies. He has also spoken at major career events, global industry conferences, professional associations, and executive networking groups across the U.S. and Canada, and his high-energy style has consistently put him at the top of the career management speaking circuit. Contact Ross at